01
Pick the moment
Tap Last 3 Hours, Today or a Recent Day card. Or choose a range by tapping the first and last photo. Gems only reads that slice of your library. It never indexes everything.
For iPhone · On-device · No account
Every outing has a few gems.
Find them in seconds.
Gems looks at every photo and video from your afternoon, on your iPhone, and hands you the handful worth sharing. Skim, tweak, send to the group chat. No scrolling, no cloud, no account.
By hand
52 min
500 keep-or-skip calls
With Gems
75 s
~5 quick tweaks
For a 500-item trip. Illustrative estimate†.
41×
faster to share the best of a trip†
100×
fewer decisions than scrolling†
0
uploads, accounts or servers. Analysis stays on the iPhone
0
originals edited or deleted. Gems only picks
The problem
Taking photos got effortless. Picking the good ones didn't.
After a birthday, a hike or a concert you have dozens of near-identical shots, a few videos, and a group chat waiting. Finding the five worth sending means scrolling, squinting at bursts, comparing faces and remembering which clip had the good moment.
So most of it never gets sent. The photos sit in the camera roll, the group chat gets them days later, or never.
Gems turns the ten minutes after every outing into ten seconds.
Source: Photutorial, 2026. 2026 is an estimate.
12.6 hrs
a year to cull your own camera roll by hand: 20 photos a day × 6.2 s each.
20/day from Photutorial; seconds per photo illustrative†
8%
of an outing's photos ever leave the camera roll. The group chat waits 2.3 days for the rest.
Illustrative†
How it works
Three taps from camera roll to group chat.
02
Gems finds the gems
Apple's on-device models score aesthetics, faces and scenes. Gems groups bursts and near-duplicates, keeps the best expression, and samples videos for picture and sound. You can switch apps while it works.
03
Review, then share
See why each pick made it, add or remove anything with Undo, then Share. Messages, AirDrop, anywhere. Share Again sends the same set to the next chat without re-exporting.
The numbers
The fastest way to share the best of a day.
Picking by hand costs a few seconds per photo, and it adds up fast. Gems replaces hundreds of keep-or-skip calls with a short review of picks that are already good.
Illustrative estimates†. Hands-on time; Gems' on-device analysis (~45 s) runs in the background.
Your trip
By hand
52 min
With Gems
75 s
Time back
51 min
Model: 6.2 s per item by hand vs 15 s setup + 0.12 s per item to review picks. Illustrative†. Gems caps a single run at 2,000 items.
87%
of Gems' picks kept without changes†
84→9
a typical afternoon, automatically right-sized. No fixed "top 10"†
3.1×
each prepared set gets shared: family, friends, partner†
2.4
outings a week per active user, a built-in habit loop†
What's inside
Smart about the shots that matter, careful with everything else.
Best of the burst
Groups bursts and near-duplicates, then keeps the sharpest frame with the best expression instead of five copies.
Videos are first-class
Ordinary videos are scored from sampled frames plus on-device sound cues like laughter, cheering or music. One nice frame isn't enough.
Right-sized picks
No mandatory top 3, 5 or 10. Gems suggests a count that fits the outing, and a slider changes it without losing your edits.
Explains every pick
Each pick shows a score and why it was chosen. Anything Gems only partly analyzed is labeled honestly.
Private by design
Analysis runs on your iPhone with Apple's Vision, Sound Analysis and a bundled MobileCLIP model. No account, no cloud, no uploads.
Share Again
Send the same prepared set to the next conversation instantly. Your last selection is still there after relaunch.
Favorite or make an album
Save picks as Favorites or a new album that references your originals. Gems never edits or deletes a photo.
Works in the background
Hide progress, switch apps and get a notification when your gems are ready. Repeat ranges reuse earlier analysis.
Learns from misses
Report a bad pick in one tap. Each report becomes a replayable test case, so fixes are verified, not guessed.
Why now
The camera roll is the biggest unsorted dataset people own, and phones can finally sort it themselves.
17.5T
Photos in existence
And about 6 billion more every day. Capture keeps growing while the tools to choose stay manual. Photutorial
On-device
Models that fit in a pocket
Apple's Vision aesthetics, face-quality and sound classifiers, plus compact image encoders like MobileCLIP, now run on iPhone fast enough to score a whole outing privately.
7.6B
Images shared daily on WhatsApp alone
Sharing happens in group chats, not feeds. Gems ends in the share sheet, right where people already send. Photutorial
The wedge
The ten minutes after every outing: a frequent, emotional and very concrete job. Parents, travelers and friend groups do it several times a week.
The model
Free to try, then $29.99/yr. At 400k paying users, that's about $12M ARR†. No servers for analysis keeps margins software-pure.
What's next
Scene-aware picks that understand what the moment was about, Live Photo clips and taste that adapts to you, all still on-device first.
Find your gems.
Gems is in private testing on iPhone. Join the waitlist for TestFlight, or get in touch about the round.
We'll use your email for Gems early-access updates.
Coming soon to theApp Store
Investors: request the deck